The ongoing relevance of Rolls-Royce is built on an unrivalled dialogue between the marque and its patrons. The world’s leading luxury house has a profound understanding of the lifestyles enjoyed by its clientele, and attends some of the world’s most desired locations during the season to keep in close touch with them. After a highly successful summer in elite island hotspots Porto Cervo and Ibiza, as well as the French Riviera, Rolls-Royce decamped to the slopes of Courchevel and St. Moritz to provide an elegant backdrop to its clients’ winter season.
The marque graced both luxury Alpine resorts, inviting patrons to experience every expression of the brand. Alongside Dawn, Ghost and Wraith, Rolls-Royce offered drive and chauffeured experiences in the multi award-winning New Phantom, which continues to be revered by the cognoscenti as “the best car in the world”. For those possessed with a darker, more restless spirit, Dawn Black Badge made its European debut alongside Ghost Black Badge. With every possible concession to comfort and warmth considered, patrons were encouraged to lower the roof of the Dawn drophead and survey Courchevel’s incredible vistas in the very finest style.
Julian Jenkins, Regional Director Europe, Rolls-Royce Motor Cars, said, “Our aim is to ensure that our existing and prospective Rolls-Royce owners have the opportunity to experience our models at a time and place convenient to them. Our presence in the Alps for this extended period offered a unique opportunity to engage with Rolls-Royce.”
This year, the marque returned to the exquisite Le Lana Hotel from where guests were able to drive, or be chauffeured, in the entire Rolls-Royce range.
Concurrently, the marque was also at the iconic Badrutt’s Palace Hotel in St. Moritz.D